Plaids Cocooning BECOMES WARO
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4.9 stars from 879 reviews
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French company
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Crafting softness since 1991
Exceptional softness, made to last.
At Waro, quality and softness are non-negotiable: every throw is made to last, to truly keep you warm, simply to do things right. No shortcuts on materials, no compromise on craftsmanship: just the desire to keep our promises, winter after winter.
850 five-star reviews.
Waro customers come for the extreme softness of our throws. And they come back because that softness lasts ten years, without fading.
In every Waro throw there is something that comes from far away. From Patrick Waro, first, who travelled the markets convinced that softness could change everyday life, bring warmth and bring people together. Then from Victorine and Corentin, who grew up in that atmosphere and picked up the thread, naturally and sincerely. Our ambition hasn't changed since day one: not just to dress up interiors, but to transform the way we live at home.
At Waro, softness is passed down. From generation to generation.

TESTED, APPROVED, SNUGGLED UP
Which material should you choose for a warm, soft throw?
Choosing the material is the first question shoppers ask. Between fleece throws, faux fur throws and throws made from natural fibres, the differences are significant. A fleece throw offers even warmth and is very easy to care for. A faux fur throw brings enveloping comfort and a luxurious look. At Waro, both materials are crafted with a rare level of care: every throw is designed to feel extremely soft from the very first touch, and that softness doesn't disappear after washing. It's one of the criteria that sets a good-quality throw apart from a cheap product.
How can you recognise a good-quality throw?
A good-quality throw is recognised by its weight (GSM). Most throws on the market weigh between 300 and 600 g/m². Waro throws reach an average of 1,000 g/m², almost double the market average. This high weight guarantees denser material, well-distributed warmth, better durability over time and a naturally enveloping drape. A lightweight throw deteriorates quickly, losing its shape and softness. A Waro throw keeps its qualities for more than ten years. It's this criterion, more than the price tag, that defines a real investment.
Can a throw really help you save energy?
Yes, and it's a concrete, measurable benefit. A good-quality fleece or faux fur throw lets you lower the temperature of your home by 2° on average without feeling any difference in comfort. And each degree less represents around 7% savings on your heating bill. Over a winter season, a Waro throw pays for itself in the very first winter. With rising energy costs, investing in a good-quality throw is both a cosy and a financially smart move.
Why buy a Waro throw rather than another?
When shoppers compare throw brands, three questions come up: is it really the softest, does it last, and is it worth the price? At Waro, the answer to all three is yes! The average weight of Waro throws reaches 1,000 g/m², compared with 300 to 600 g/m² for most competing brands. Whether you're looking for an ultra-warm fleece throw, a luxurious, high-end faux fur throw, or simply a good-quality throw, Waro is the reference. Add to that our authentic family story, which isn't a marketing argument but the founding promise of the house.
How long does a good throw last and how should you care for it?
A throw's lifespan depends directly on its quality and how it's made. An entry-level throw wears out in one or two seasons: pilling, loss of softness, deformation... A good-quality throw, made from carefully selected materials, can stay with its owner for more than 10 years. Waro throws are designed with this durability in mind: they are machine washable, withstand repeated cycles and keep their softness over time. For care, we recommend washing them at 30°, without fabric softener, and air-drying. One purchase, a decade of comfort!
Ils ont adopté
Livraison garantie de 2 à 4 jours ouvrés
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