Plaids Cocooning BECOMES WARO
Exceptional softness, built to last.
At Waro, softness isn't just a detail—it's our reason for being. Our products invite you to slow down, to wrap yourself in comfort, and to treat yourself to the luxury of tenderness.
L'histoire Waro
Il y a dans chaque plaid Waro une histoire de transmission, un souci du détail et une attention particulière à la qualité.
Les liens de la famille sont forts chez les Waro : ils sont à la hauteur de l'amour que nous nous portons. Nous vivons avec passion. Et cette passion, vous la retrouvez dans chacun de nos plaids, chacune de nos pièces. Nos plaids polaire, fausses fourrures...Chaque collection est conçue, designée et confectionnée avec tout le soin et l'amour qui nous sont propres. Nous faisons des plaids parce que nous croyons, profondément, qu'un plaid doux et chaud peut transformer un intérieur, réchauffer une soirée, changer la façon dont on se sent chez soi. NOTRE HISTOIRE
Il y a dans chaque plaid Waro une histoire de transmission, un souci du détail et une attention particulière à la qualité.
Les liens de la famille sont forts chez les Waro : ils sont à la hauteur de l'amour que nous nous portons. Nous vivons avec passion. Et cette passion, vous la retrouvez dans chacun de nos plaids, chacune de nos pièces. Nos plaids polaire, fausses fourrures...Chaque collection est conçue, designée et confectionnée avec tout le soin et l'amour qui nous sont propres. Nous faisons des plaids parce que nous croyons, profondément, qu'un plaid doux et chaud peut transformer un intérieur, réchauffer une soirée, changer la façon dont on se sent chez soi.
NOTRE HISTOIREWhat material should you choose for a warm and soft throw?
The choice of material is the first question consumers ask themselves. There are significant differences between fleece throws, faux fur throws, and throws made from natural materials. Fleece throws provide consistent warmth and are very easy to care for. Faux fur throws, on the other hand, offer enveloping comfort and a luxurious look. At Waro, both materials are crafted to a standard rarely seen on the market: each throw is designed to feel exceptionally soft from the very first touch, and that softness doesn’t fade after washing. This is one of the key factors that distinguishes a high-quality throw from a low-end product.
How can you tell if a throw is high-quality?
A high-quality throw can be identified by its weight per square meter. Most throws sold on the market have a weight ranging from 300 to 600 g/m². Waro throws average 1,000 g/m², nearly double the market average. This high weight ensures superior fabric density, even heat distribution, greater long-term durability, and a naturally enveloping drape. A lightweight throw deteriorates quickly, losing its shape and softness. A Waro throw, on the other hand, lasts more than ten years without losing its quality. It is this criterion, more than the listed price, that defines a true investment.
Can a throw really help save energy?
Yes, this is a concrete and quantifiable benefit. A high-quality fleece throw or faux fur throw allows you to lower your home’s temperature by an average of 2° without noticing any difference in comfort. And every degree lower represents approximately a 7% savings on your heating bill. Over the course of a winter season, the purchase of a Waro throw pays for itself by the very first winter. With rising energy costs, investing in a high-quality throw is both a comfortable and financially smart choice.
Why buy a Waro throw rather than another brand?
When consumers compare blanket brands, three questions keep coming up: Is it really the softest? Will it last? And is it worth the price? At Waro, the answer to all three is yes! The average weight of Waro throws is 1,000 g/m², compared to 300 to 600 g/m² for most competing brands. Whether you’re looking for an ultra-warm fleece throw, a faux fur throw with a luxurious, high-end look, or simply a good-quality throw, Waro is the gold standard. Added to this is our authentic family history, which isn’t just a marketing gimmick, but the founding promise of our company.
How long does a good throw last, and how should it be cared for?
A throw’s lifespan depends directly on its quality and craftsmanship. A budget-priced throw wears out in one to two seasons: pilling, loss of softness, distortion…A high-quality throw, made from carefully selected materials, can last its owner more than 10 years. Waro throws are designed with this durability in mind: they’re machine-washable, withstand repeated wash cycles, and retain their softness over time. For care, it is recommended to wash them at 30°, without fabric softener, and to air-dry them. One purchase, a decade of comfort!
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